Hiring A Trademark Lawyer
>> Saturday, April 14, 2012
Businesses as well as individuals hire trademark lawyers for various reasons. In general, it makes good business sense and more often than not saves the client a lot of money in the long run. According to the USPTO, only 20 percent of existing names have been submitted for trademarking. This is an astonishing declaration considering the number of business operating nationwide. It is important to carry out an exhaustive and comprehensive research before you begin the trademark process. Statistics published by the USPTO show that about 39 percent of applications are rejected every year. This is because of filing errors and mistakes as well as little or no research beforehand. This shows clearly a trademark lawyer is the person to see and consult for advice. The following are some of the factors you should consider before choosing an attorney.
Experience
It is advisable to hire a trademark lawyer who solely handles trademark related issues. Choosing to trust an attorney who does not exclusively practice trademark law is a poor choice. Protecting your brand should be entrusted to someone who has knowledge of current trademark legislation. It does not make sense to visit a psychiatrist if you have a dental problem even though both are doctors. Use online resources to find out the practice area your lawyer is involved in.
Look Beyond The Advertising Hype
The advertising industry plays an important role by providing consumers with product information. However, you should take note that there is a lot of hype and hoopla accompanying such advertisements. You need to understand anyone can access search engine advertising. In addition, referral services cannot be wholly trusted because participating lawyers are not evaluated. This does not mean attorneys who advertise their services cannot be trusted. It is up to you to carry out due diligence and ensure you hire an attorney who is knowledgeable and experienced.
Cost
Charges across the legal industry vary widely and there is essentially no standard fee as a result of the whole industry being service-based. You are bound to come across attorneys charging anywhere from $200 to $800 per hour. The wide discrepancy should not be construed to mean some lawyers offer sub-standard services while others are ripping off clients. Most of the highly priced attorneys have been practicing for many years gaining invaluable knowledge in the process. The rule of thumb is to choose a trademark lawyer whose hourly rates or fees are competitive.
In addition to the factors discussed above, communication between you and your lawyer should be regular. This would serve to keep you informed on the latest legal developments.
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Experience
It is advisable to hire a trademark lawyer who solely handles trademark related issues. Choosing to trust an attorney who does not exclusively practice trademark law is a poor choice. Protecting your brand should be entrusted to someone who has knowledge of current trademark legislation. It does not make sense to visit a psychiatrist if you have a dental problem even though both are doctors. Use online resources to find out the practice area your lawyer is involved in.
Look Beyond The Advertising Hype
The advertising industry plays an important role by providing consumers with product information. However, you should take note that there is a lot of hype and hoopla accompanying such advertisements. You need to understand anyone can access search engine advertising. In addition, referral services cannot be wholly trusted because participating lawyers are not evaluated. This does not mean attorneys who advertise their services cannot be trusted. It is up to you to carry out due diligence and ensure you hire an attorney who is knowledgeable and experienced.
Cost
Charges across the legal industry vary widely and there is essentially no standard fee as a result of the whole industry being service-based. You are bound to come across attorneys charging anywhere from $200 to $800 per hour. The wide discrepancy should not be construed to mean some lawyers offer sub-standard services while others are ripping off clients. Most of the highly priced attorneys have been practicing for many years gaining invaluable knowledge in the process. The rule of thumb is to choose a trademark lawyer whose hourly rates or fees are competitive.
In addition to the factors discussed above, communication between you and your lawyer should be regular. This would serve to keep you informed on the latest legal developments.
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